Features

“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

“We endeavour to make each gram of plastic earn its right to exist”: Designers talk eco-friendly toys

With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.

“A phoenix from the flames is likely to get the backing of suppliers, even if it comes with a begrudging approach”: Designers on the return of Toys R Us

We asked figures in the toy and game design community for their thoughts on Tru Kids Brands, and the potential return of Toys R Us.

Mojo Nation’s inaugural Play Creators Festival deemed “a Smorgasbord of inspiration, networking and opportunities”

Last week saw the launch of Mojo Nation’s inaugural Play Creators Festival, a three-day event encompassing the Toy and Game Design Conference, the Mojo Pitch and the Student Conference.

“It already feels like there are fewer younger designers in the toy space than there used to be”: Toy creators on what the drop in GCSE students taking creative subjects means for the industry

A recent study by the Press Association has revealed that the number of teenagers being entered for creative arts subjects at GCSE in England has dropped significantly in the past five years.

The best toy and game concepts we saw at New Designers 2018

We headed to the Business Design Centre in London to see what this year’s crop of design rising stars had been creating.

Gender agenda?: A look at why toy and game design is a male-dominated space

We asked several key figures in the world of design for their thoughts on the issue, and whether this gender ratio reflected their own experiences in toy design.

“It’s a time warp – same layout, same colour palette and, in some cases, the same old product”: Designers talk Toys R Us woes

As Toys R Us UK enters administration; we asked figures from the toy and game design community for their thoughts on what went wrong for the retail giant.

“A huge piece of market validation for the connected play category”: Designers share their reactions to Nintendo Labo

Game-changer or an overpriced gimmick? We asked the toy and game design community for their thoughts on the new Nintendo Labo.

“Without a nemesis, you can’t be a superhero”: Designers discuss the implications of Hasbro acquiring Mattel

We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.

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