Interviews

AIPEX CEO Frank Reijnen on why toy firms should consider consolidating their IP portfolio with one provider

We caught up with AIPEX CEO Frank Reijnen to learn more about the benefits of using AIPEX as a single-service provider rather than using multiple providers in different markets.

Escape the Dark Castle co-creator Thomas Pike on the move from games distribution to game design

With a set of expansion packs available on Kickstarter, we caught up with Pike to learn more about the game’s distinct look and what’s next for the Escape the Dark brand.

Smartibot creator Ross Atkin on why it’s an amazing time to be working in the tech toy space

Atkin’s new creation, Smartibot, aims to give users hands-on experience with A.I.

Storyball CPO Meir Biton on the development behind the screen-free smart toy that keeps kids active

We caught up with Storyball’s chief of product, Meir Biton, to find more about why tech toys and products that encourage kids to get active don’t have to be mutually exclusive.

Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters

We caught up with McGettrick to find out more about the origins of Fugglers and why Spin Master is the perfect partner for the brand.

Wild & Wolf’s Chris Naylor on why Ridley’s Games is poised to “take the industry by storm”

Chris Naylor, senior product designer for the Ridley’s team, tells us about the design process behind Ridley’s Games, and why 2018 looks set to be a standout year for the brand.

Lewis Shaw on the eclectic nature of the Braincrack Games portfolio

With a portfolio spanning kitschy family-friendly games, crunchy Euros, jazzy puzzlers and wargames, we spoke with Braincrack Games founder Lewis Shaw about the elements that unite the firm’s output.

Kids Insights founder Nick Richardson on why it’s never been more important for toy firms to secure robust research

The market intelligence specialist surveys 20,000 young people each year, with data available in reports released every 12 weeks.

Junk Art creators Sen-Foong Lim and Jay Cormier on why the tabletop space is enjoying its most creative period to date

We caught up with Sen-Foong Lim and Jay Cormier, the board game design duo also known as the Bamboozle Brothers and creators of titles including Junk Art, The Godfather: A New Don and Akrotiri.

Collabsco’s Valerie Vacante on the major players of the Connected Play Landscape

In the first of a two-part chat, Collabsco founder Valerie Vacante, introduces the Connected Play Landscape, featuring over 100 physical and digital experiences across IoT, AI, Voice, AR, VR and more.

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