Interviews

KidKenn’s Kenn Morton on changing perceptions of sports games with Foosketball

We caught up with Kenn to find out more about the origins of Foosketball – and what made Hasbro the perfect home for the game.

Product Counsel’s Robert Yusim on his long career, creativity and direct-to-consumer services

Robert Yusim lifts the lid on direct-response media, and his critical role at Product Counsel

Award-winning game designers Wilfried and Marie Fort on playtesting, pitching and why ideas are like soap bubbles

We caught up with Wilfried and Marie to learn more about how they collaborate, their approach to pitching and what they do to fuel creativity.

Industry stalwart Tom Dusenberry on Parker Brothers, his “Wow-Wow” analysis and why industry standards for inventor relations needs re-establishing

We spoke with Tom Dusenberry about his start in games, his work with inventors and the key to successful pitching.

Reyn Guyer – inventor of classics like Twister and the Nerf Ball – on creativity, collaborations and his new venture, My Friend Wren

We caught up with Reyn to talk Twister, Nerf and his plans for My Friend Wren moving forwards.

SoapBox Labs CEO Dr Martyn Farrows on helping toy firms and inventors create great voice-enabled toys

We caught up with Martyn to find out more about how voice tech firm SoapBox Labs can help toy companies and inventors create great voice-enabled products for kids.

Marian Bossard on her 22 years at The Toy Association, the astonishing career not taken… And what the future holds!

As The Toy Association’s Marian Bossard retires, we find out which achievements mean the most… And invite some colleagues to say goodbye.

FINH’s Filippo Yacob on harnessing creativity, making magic and teaching jellyfish to write poetry

We caught up with Filippo to learn more about FINH, the challenges of the ed-tech space and how he channels creativity.

How Happy Salmon’s Ken Gruhl creates party games and tabletop titles… And came to be working at Exploding Kittens

Happy Salmon, Dungeon of Fortune and Monster Match co-inventor, Ken Gruhl, on ideation, working with others and not loving a mind map.

Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

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