“It’s my swan song to the brand”: All Things Equal’s Eric Poses on celebrating 26 years of Loaded Questions with a Greatest Hits edition
Eric Poses, Owner of All Things Equal, discusses his route into the industry – and why he doesn’t follow trends.
“I want us to be one of the most creative IP houses in the world”: Toikido’s Darran Garnham on collabs, collectibles and creativity
Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings – and why he wants it to become the Fortnite for under 12s.
Dr Amanda Gummer – Founder and CEO of FUNdamentally Children and The Good Play Guide – discusses how the company’s research supports start-ups.
From Bakugan to Purse Pets: SEGA Toys’ Vincent Imaoka on bringing Japanese toy innovation to the world
Vincent Imaoka – Chief of Business Development and Licensing, Americas, Global Business Division at SEGA Toys – on trends, innovation and the Japanese inventor scene.
“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection
Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.
Alex Murty on why Sosig – Joking Hazard’s first family-friendly game – marks an exciting new chapter for the company
Alex Murty – International Growth Manager at Joking Hazard – discusses how they found Sosig and why it’s such a key launch for the firm.
The duo at Barry & Jason Games and Entertainment discuss the origins of their new party game and how they approach creating experiences to make you laugh.
“We can relate to each other like nobody else can”: GameBird’s Mary Ellroy on the camaraderie of the inventor community
Inventor and agent Mary Ellroy talks ideation, relationships and why she invents with retail buyers in mind.
“We need nuggets of ideas – and you have to mine for them!”: ThinkFun’s Josh West discusses his approach to inventor relations
Josh West – Head of Product Design and Inventor Relations at ThinkFun – on inventors, creativity and the company’s most underrated products.