The Marketing Store, a global customer engagement agency and the design team behind Happy Meal toys, was awarded the first-ever Global Supplier of the Year by McDonald’s.
The accolade was presented at the McDonald’s Worldwide Convention and highlighted the work The Marketing Store has done to optimise the Happy Meal toy production infrastructure, transitioning smoothly to become the sole production agency, creating significant cost savings, while maintaining quality and safety standards.
“It’s partners like The Marketing Store who prioritize McDonald’s as a customer and live our supply chain values every single day,” said Steve Easterbrook, McDonald’s CEO.
“They are great examples of self-managed excellence in action, always innovating, helping to offset rising costs and investing in technology for all the benefits of our future. We win together.”
The Marketing Store and McDonald’s have been in partnership together for more than 30 years.