Moose Toys’ “disruptive mindset” continues with Cookeez Makery and My Puppy’s Home

Moose Toys has debuted its latest innovations at London Toy Fair in Cookeez Makery and My Puppy’s Home.

Cookeez Makery is an oven-themed playset that lets kids mix and make their new sweet-scented best friend. After a few minutes in the oven, a plush puppy, bunny or kitten magically comes out and is warm to the touch, scented as either bread or cinnamon.

Elsewhere, Little Live Pets My Puppy’s Home is a DIY playset that comes with everything needed to build a new home for a interactive plush puppy, including a plastic hammer, plastic screws and a flat pack of four walls with a door, floor and roof.

When construction is complete, kids fill the water bowl and watch as paw prints appear at the entry. A nameplate above the door adds the finishing welcoming touch that lures the adorable puppy to magically appear inside its new home.

“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.

“We are looking forward to continuing this trajectory across multiple categories and territories – by super charging a disruptive mindset to maximise our strategic potential. Here’s to a super successful 2023!”

Cookeez Makery and My Puppy’s Home will be available from July 2023.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.