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Ted, Keeley and Rebecca star in the line-up, with each doll designed by Mattel’s Suim Noh.

“It has become abundantly clear through the passionate reaction, that the place holds as much or more importance than the date,” read a statement from Aaron Muderick and The Toy Association Board of Directors.

“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with ground-breaking ideas,” said Kim Boyd, Head of Toy at Hasbro.

The deal sees Joking Hazard get first refusal on the English language versions of M.O.B. Vanguard’s games.

“One of the challenges was to make sure that customisation of the sets was simple so builders could experience the freedom they have in the game,” said Simon Kent, Creative Lead and Design Director at the LEGO Group.

The game will be available in a raft of new territories, including Spain, Mexico and Norway.

“We are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play,” said Anna Clarke, SVP of Licensing at Informa Markets.

“What excites us so much about Melissa & Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability,” said Max Rangel, Spin Master’s Global President and CEO.

“By leveraging global data and insights, we’re poised to craft client campaigns that not only entertain but also enrich the lives of young consumers,” said KidINC’s Cara Davies.

“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO at MGA Entertainment.