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“It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair,” said the British Toy and Hobby Association’s Head of Toy Fair, Majen Immink.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

The launch is the first in the new Polly Pocket Collector series.

The 3D memory game – invented by Bernhard Weber – sees players water a vegetable plot in order to grow vegetables.

“This was the logical consequence after the number of members in the Netherlands had developed positively in recent years,” said SAZ Manager Hans-Peter Stoll.

The Magic Mixies Magic Lamp won the Moose Toys team the Toy Designer of the Year award at last month’s Play Creators Awards.

“When we played the standard games for my daughter’s age group, she would get distracted, she wasn’t learning anything, and I was getting bored,” said Exploding Kittens’ CEO Elan Lee.

The ferocious Sawyer family is played by one player, with all other players stepping into the shoes of unfortunate travellers doing everything they can to survive.

“As we’ve been seeing more games get noticed on social media, we knew we wanted to make a game that was as fun to watch as it is to play,” said Carol Mertz, Senior Game Designer at Exploding Kittens.

The Big Inventor Challenge gives UK students aged 11 to 18 the chance to create, design and present their game to the inventor relations team at Big Potato.