Inventor Assim Ishaque and Character’s Jon Elliott discuss the origins – and potential – of the pixel craft brand Simbrix
Simbrix creator Assim Ishaque and Jon Elliott – R&D Manager at Character Options – discuss what made the idea click with Character.
“We know that incredible women innovators are out there and can’t wait to see the submitted toys and games,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro.
“We’ve been working closely with Reiner to put a fresh spin on the original vision and the final result really is something special,” said Rich Loxam, CEO of Steamforged.
“Armello was a landmark in digital board games when it was released in 2015, so the decision to port it back to the tabletop was a natural one,” said Andre Bishop, director of King of the Castle.
“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.
“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.
“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.