News

Monopoly: Lifesized experience set to open in London this August

“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.

Mattel celebrates 35 years of American Girl with new anniversary range, book and album

“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.

LEGO and adidas debut ZX 8000 Bricks collection

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Native Shoes debuts Crayola footwear collection

“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.

Mattel signs as global toy partner for Karma’s World

Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.

Spin Master to launch official USA Skateboarding Tech Deck fingerboards as part of sponsorship deal

Boards will be given to the USA Skateboarding Team to take to the Tokyo Olympic Games, where the sport will make its Olympic debut.

USAopoly to plant one tree seedling for every game sold on its website as part of One Tree Planted partnership

“To acknowledge the use of trees in the production of our products, we wanted to take action that would lend to the restoration of expended or destroyed resources,” said John M. Davis, President and CEO, The Op.

Audio platform Yoto teams with AMEET Publishing and LEGO for new LEGO DUPLO content

The Yoto Player is a screen-free connected speaker and the DUPLO Yoto Cards will allow early learners to engage with themes ranging from animals and shapes to mindfulness.

DoodleMeeple platform removes commission fees and becomes free to use

The board game industry networking platform is now funded through completely optional donations via the Patreon platform.

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