Design your future in toys
Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.
Riffing on design
Adam Morris, design lead at Made by Many, looks at how awesome guitar riffs can inspire great brand experiences for products.
Toys and gender: What’s a marketeer to do?
Nick Swift, creator of the Modern Horrors card game, looks at the challenges faced by toy firms when it comes to gender-neutral marketing and pushing ‘progressive’ product lines.
The business of toy design
Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.
Life inside The Fantastic Factory
David Snow, co-founder of game design agency The Fantastic Factory (the firm behind products including the Gogglebox board game and What’s in the Box?), lifts the lid on how he creates new play concepts.
From toy to brand: the power of licensing
Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.
How we fuel creativity at Seven Towns
Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.
Ten thoughts on creativity
With numerous award-winning products to her name, Big Ideas co-founder Ruth Elliott shares some thoughts on the creative process.
Why we’ve launched Mojo Nation
Hello and welcome to Mojo Nation. We’re a body for toy and game creators of all levels, from design students and one-man bands to R&D teams within toy firms or anyone with an idea.
What Brexit means for toy and game designers
Jeremy Morton, partner at Harbottle & Lewis LLP explains what designers need to be aware of as the process of leaving the EU begins.