A time for Thanksgiving: Richard C. Levy writes an open letter to the toy industry
Richard C. Levy, president of Richard C. Levy & Associates, LLC, on his love for America
Creative Consultant Deej Johnson on inspiring ideas with the New to You technique
Creative Consultant Deej Johnson explores different ways to stimulate your brain…
What sparks original ideas? Richard C. Levy and Ronald O. Weingartner invited veteran inventors to answer!
Richard C. Levy and Ronald O. Weingartner ask ten inventors: what sparks original ideas?
New inventors and empathy: The missing ingredient in too many pitches, products – and people!
Nothing more than feelings: creative consultant Deej Johnson looks at why inventors need to empathise…
Don’t be outgamed
U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at the options out there for game designers to protect their concepts.
Myths and misconceptions around protecting toy concepts
U.S. attorney and creator of the Protect for Success course Stephanie Pottick tackles three of the biggest myths around protecting toy and game concepts.
The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables
Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.
How legally protecting a design can help you build an empire
U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.
Things to consider before pitching ideas…
What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.
Building a brand across the board
The Insights Family looks at how brands that build a presence over numerous touchpoints better resonate across generations.