What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.
In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.
The Insights Family looks at how children are showing an increasingly heightened awareness of issues like bullying and gender equality – and what it means for toys that promote empathy.
Victor Caddy – Trade Mark Attorney at Wynne-Jones IP – looks at a recent case involving The Game of Life that had the potential to shake up the “instance and expense” rule around copyrights.
Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.
Gallium Ventures’ Heather Delaney looks at what the metaverse means to toy and game designers – and its potential to re-energise the ideation process.