Opinions

Exploring opportunities for brands in education

Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.

How do seasons affect toys and games?

Toy and Game School’s Adam Borton looks at how different types of toys and games are more suited to different times of the year.

The value of a TV moment

Toy and Game School’s Adam Borton puts a spotlight on TV moments – and how they can help sizzle videos soar and adverts sell.

Ingredients for a successful idea

Toy and Game School’s Adam Borton looks at why some ideas soar while others get passed on.

Creative consultant Deej Johnson explains why new inventors should learn to love limits

Deej Johnson, co-author of The Snakes & Ladders of Creative Thinking, on why creativity needs limits

Deadline fast approaches for UK trade mark and design applications

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

What can toy and game inventors do with speech recognition tech?

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new play experiences.

Defining a creative toy and game person

Toy and Game School’s Adam Borton looks what makes a creative person, and shares some of his own tips for fuelling creativity.

Ethical innovation: Creating for children is not child’s play

Phil Tottman, Director of Development and Co-Founder at Book of Beasties, asks when does playful learning become just learning?

Clever ways that toy and game companies save costs

Toy and Game School’s Adam Borton looks at how toy and game firms save cost while maintaining the function, quality and value of their products.

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