Europe’s first NERF Action Xperience attraction opens in Manchester

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Clixo’s Assaf Eshet on adding themed kits to the award-winning magnetic play system

Clixo’s Assaf Eshet talks us through new themed launches for the brand – and what 2024 has in store.

Teddy Fresh debuts Magic: The Gathering collection

The Teddy Fresh team crafted the range around their favourite cards from the game.

Hasbro names inaugural Women Innovators of Play Challenge winners

Winners were Ellie Dix with her family card game, Sandra Harewood with a family word game, and Mandy and Maggie Goddard, co-inventors of a preschool game.

Mariah Carey gets the Barbie treatment

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

Spin Master’s Doug Wadleigh promoted to President of Toys as Chris Beardall retires

“Chris leaves a legacy of amazing innovation that will forever be imprinted on the toy industry,” said Spin Master’s Global President & CEO, Max Rangel.

Warner Bros details toy slate for Wonka

Funko, Buffalo Games and theory11 are all on board with licensed launches.

Herding cats and spinning yarns: Ali Simonson lets her bad side out to play at Dyce Games

The irresistible appeal of badult play: Ali Simonson on why Dyce Games thinks bad is good

Big Ideas’ Ruth Elliott on Deface Race, Whoopee Duck – and winning an I.D.I.O.T. award

Big Ideas’ Ruth Elliott discusses her route into the industry – and the key to establishing successful relationships with toy companies.

Mattel teams with Kartell for special edition of UNO

As part of the collaboration, Kartell is launching an UNO-inspired version of its Componibili storage chest.

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