The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

“We can’t wait to see the results of super creative work from toy inventors from around the globe,” said Dominique Roy, Vice President of Advanced and Industrial Design at Make It Real.

Cartamundi’s UK Product Development Manager, Sim Monahan, on how to pitch ideas

“We are excited to be back with this exceptional community of industry professionals, colleagues and friends,” said Tony Serebriany, Senior Director of Inventor Relations and International Sales at The Op.

Julie Gwaltney, Senior Director at TOMY, and Lorena Montalvo, Senior Product Designer at TOMY, on why authenticity is at the heart of its new Bebé Fuerte range.

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.

Geoff Smyrk ­– VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.

GPI’s ‘Things to Know’ series continues with this deep dive into paper and printing.

Meet the man that took toysrus.com from small fry to big success: industry legend John Barbour

Hasbro’s Pete Kellond reveals what he enjoys most about the toy, game and entertainment industry