BrokenToad and The Jim Henson Company celebrate miniatures success on Kickstarter

The range was launched with a Kickstarter campaign on April 24th and achieved its funding goal in just 13 minutes.

Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

Net sales drop but UNO, Pictionary and Hot Wheels enjoy growth in Mattel’s Q1 2020 results

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

inventRight’s Stephen Key on being an ideas machine, staying current and why the toy space leads the way when it comes to inventor relations

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

Reality Gaming Group debuts new platform that enables brands to create and sell digital collectibles

The firm’s Digital Asset Trading (DAT) Platform uses blockchain technology to turn any IP into a rare and collectible digital asset that can be traded between fans using dedicated marketplaces.

Mattel debuts new Star Wars x Barbie collection

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

US toy industry sees 7.6% growth in Q1 2020

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

A24 to auction Uncut Gems’ diamond-encrusted Furby to raise funds for Queens Community House

“We built A24 Auctions to give these collectible items the second life they deserve, and to give fans a chance to own a piece of A24 history for good—literally,” read a statement from A24.

Mattel launches Fisher-Price #ThankYouHeroes action figures to raise money for #FirstRespondersFirst

“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.

LEGO teams with Universal Music Group for new product line designed to ‘inspire the next generation of musicians’

“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.

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