So Sound’s TJ Morrison and James Livett on the launch of the firm’s new video production service

The latest string to So Sound’s bow comes in the form of a video production service that offers everything from helping toy firms create fresh online content for their brands to producing great sizzle reels for inventors.

GALLERY: Check out the snaps from this year’s Play Creators Festival

This year’s Play Creators Festival took place earlier this week, uniting the toy and game design world for two days of conferences, awards and pitching.

LEGO sees revenue grow 4% in first half of 2019

“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” said LEGO CEO Niels B Christiansen.

Tech Will Save Us looks to inspire game designers of the future with new Arcade Coder

A tactile, programmable game console, the Arcade Coder ‘empowers every kid to become a confident game designer’.

Reach Robotics to close

“The consumer robotics sector is an inherently challenging space – especially for a start-up,” said Reach Robotics founder Silas Adekunle.

Play Creators Awards winners revealed

Spin Master scooped R&D Team of the Year, So Sound was named Invention Studio/Design Agency of the Year and TOMY’s Alpesh Patel won the Design Icon category.

LEGO to pilot audio and braille building instructions

Consumers can either choose to hear audio instructions using their screen reader or with audio provided by the LEGO Group, or choose to read the instructions using a Braille reader.

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Hasbro welcomes Peppa Pig and PJ Masks to its portfolio following eOne acquisition

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

Batman 80th to sponsor Design Icon award at Play Creators Awards

“Batman is a pop culture icon, and has been a titan of the toy space for years, so we’re delighted to have DC involved in the Awards during the character’s 80th anniversary celebrations,” said Mojo Nation co-founder Adam Butler.

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