Sesame Street gets the LEGO treatment following successful LEGO Ideas campaign

LEGO, Sesame Street
A LEGO set based on Sesame Street is landing next month following a successful campaign on LEGO Ideas, a platform that allows anyone to submit ideas for LEGO sets.

Created by LEGO enthusiast Ivan Guerrero, the 123 Sesame Street set will span Bert and Ernie’s apartment to Big Bird’s nest, and comes in at 1,367 pieces.

“As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy,” said Guerrero.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of Global Marketing at The LEGO Group added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

The LEGO Ideas 123 Sesame Street set lands on November 1st.

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