Adam Borton

Why won’t anyone license my toy or game?

Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.

My Toy and Game Story

In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.

Go, Making Things, Creating Unique Toys and TinkerTini to discuss life as solo inventors at Play Creators Conference 2020

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

Adam Borton on why toy design is one of the most challenging areas a product designer can tackle

We caught up with Borton to find out how he got his start in toy design, and why it remains one of the most rewarding – and challenging – spaces for a product designer to ply their trade.

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