Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.
In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.
The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.
We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.
We caught up with Borton to find out how he got his start in toy design, and why it remains one of the most rewarding – and challenging – spaces for a product designer to ply their trade.
Enter your details to receive Mojo updates & news.
