Creative Play Lab
LEGO design manager Jonathan Bennink on collaborating with Nintendo to bring Super Mario to life in bricks
We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.
Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…
We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.
Popular Articles
Play Creators Awards 2024 finalists revealed
Jazwares’ Magdalena Eichhorn on what she thinks about when reviewing an item for the first time
Mattel debuts collaborative way to play Scrabble in Scrabble Together
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches
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