digital

Digital transformation

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

TechUp to showcase launches from the likes of Hasbro, Mattel and Bandai Namco at CES 2020

The firm is also partnering with Living in Digital Times to host sessions at the Kids and Family Tech Summit.

Wizarding World Digital teams with Wonderbly on Keys and Curios interactive journal

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

Melbot co-founder Ivan Expósito on merging physical and digital play with Melbits

Ahead of the launch of the Melbits POD on Kickstarter, we caught up with Melbot co-founder Ivan Expósito to learn more about the firm’s plans in the toy space, and where the idea for Melbits came from.

Bandai Namco debuts new AR-infused play kit, tori

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

Si digital’s Tom O’Malley on how the digital agency has helped bring innovation to the world of digital in the toy industry

We caught up with Tom O’Mally, Si digital’s head of design, to learn more about the agency’s work in the toy sector, and why the play space has proved to be such a good fit for the company.

Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

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