digital

Si digital’s Tom O’Malley on how the digital agency has helped bring innovation to the world of digital in the toy industry

We caught up with Tom O’Mally, Si digital’s head of design, to learn more about the agency’s work in the toy sector, and why the play space has proved to be such a good fit for the company.

Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

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