Dobble

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Sales of Dobble – the UK’s best-selling game – grew 62%, while Bananagrams enjoyed a sales spike of 28%.

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

Firm’s successful year has been driven by the success of Dobble and the Pokémon Trading Card Game (TCG).

Dobble has now sold over 1 million copies in the UK, and finished 2018 as the UK’s top selling game by value, according to NPD data.

The game recently sold its one-millionth copy in the UK.