Experience

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.