Hasbro

Watch: Desert Island Picks with… Hasbro’s Rich Mazel

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that Word Whizz Deej Johnson is posing to Rich Mazel, Senior Director of Global Product Acquisition at Hasbro, in this Desert Island Picks interview.

Watch: Game On: Hasbro, Funko and Gamely talk game design

How do you pitch a game idea to Hasbro? Where does Funko Games start when turning iconic movies into great tabletop experiences? What can an indie like Gamely Games do to stand out in a crowded market? All this, and more, is covered in this Game On! panel session.

Food Network to turn Hasbro’s Candy Land into new cooking show

The six-episode competition will feature cake and sugar artists tasked with creating confectionary showpieces for a chance to win $25,000.

Dharmander Patel on the launch of his new invention studio, DNR Games

We caught up with Minda to learn more about why now was the right time to experience life on the other side of the fence as he goes from being pitched concepts by inventors to pitching his own ideas as an inventor.

WowWee and LEGO triumph at 2020 Licensing International Excellence Awards

Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.

Strong sales for Jenga, Twister and Mouse Trap help Hasbro Gaming revenue grow 11% in Q2 2020

“The global Hasbro team is executing our playbook amidst a dynamic and challenging environment,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

Funko, Hasbro and Gamely to talk game invention with Richard Heayes at Virtual Play Creators Conference 2020

The session will be pre-recorded later this month, but we are putting your questions to the panellists, so if you have a question you’d like them to answer, please email it to billy@mojo-nation.com.

Brand Designs: Rockpool’s Vickie O’Malley talks experiential licensing, flexible thinking and Wes Anderson

We caught up with O’Malley to learn how inventors can work closer with the licensing community, and find out why she’d love the chance to develop a licensing programme around Wes Anderson’s portfolio of movies.

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Hasbro’s Tanya Thompson on what she looks for when meeting inventors

Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…

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