Hasbro

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Hasbro welcomes Peppa Pig and PJ Masks to its portfolio following eOne acquisition

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

Hasbro’s toy and game recycling initiative expands to France, Germany and Brazil

“We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey,” said Hasbro’s John Frascotti.

Hasbro’s Tanya Thompson to reveal ‘Top 10 Things To Know When Pitching Games’ at Toy and Game Design Conference

As the firm’s Director of Product Acquisition and Inventor Relations for games, Thompson boasts far-reaching connections in the global inventor community and is an expert in game sourcing.

Play-Doh, Monopoly and Magic: The Gathering drives growth for Hasbro in Q2 2019 results

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

Hasbro’s Brian Wilk on bringing voice-tech to Monopoly in Monopoly Voice Banking

Brian Wilk, VP of Product Development at Hasbro, shares details of the challenges in infusing voice technology into Monopoly.

Don’t Step In It co-designer Bob Driscoll on how his collaborations with Don Ullman “make an already fun job even more fun”

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

Wicked Cool Toys to bring back Micro Machines

“Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon,” said WCT’s Jeremy Padawer.

ToyVision’s Jonny Henton on fuelling creativity and bolstering ideas by asking ‘what if…’

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

Hasbro sponsors Invention Studio/Design Agency of the Year category at inaugural Play Creators Awards

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

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