Hasbro

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

“His visionary leadership, kindness, and generosity made him beloved by the Hasbro community and everyone he touched,” said Rich Stoddart, Hasbro’s Interim CEO.

Ka-Blab designers Andrew and Jack Lawson discuss game development.

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why?

“The Mojo Pitch event is a great way for us to connect with some of the best and brightest new voices in play,” said Hasbro’s Jenn Brees.

The show will introduce a new product segment for Baby Alive in the Glo Pixies.

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

“Transformers is the perfect franchise for AR,” said John Hanke, CEO of Niantic.