Serial inventor Dan Klitsner discusses RITE Ideas, Opposites, Relentless Listening – and the trap of developing variations.
“Spin Master is committed to supporting and championing the creative works of the global inventor community, which is why we’re excited to partner with Mojo Nation to bring the fun and the atmosphere of last year’s awesome stadium right to your homes!” said Spin Master’s David Winter.
Leila Nosrati from Master Toy Advisors on the three things she looks for in every product and why some industry secrets should never be kept
Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…
“As a dynamic company with lots of experience in toy industry, we have to be in constant search for new concepts that could be suitable for our portfolio,” said Entertoyment’s Ogeday Samatli.
Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process
Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.
Rubik’s Head of Global Marketing, Hayley Woodward, on the Cube’s appeal – and what all inventors need to know about new ideas
With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.
Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.
Mojo Nation Academy to help usher in new wave of toy design talent with how-to guides, internship schemes and pitching initiatives
Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.
Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self
Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.
Deej Johnson and Billy Langsworthy on unearthing the secrets of creativity in their new book, The Snakes & Ladders of Creative Thinking
Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.