IP

Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”

New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.

Mattel looks to “recapture the momentum” around American Girl with appointment of Jamie Cygielman

Cygielman joins as senior vice president and general manager of American Girl.

Brands Untapped, a new event for the licensing industry, to launch in 2020

Two-day experiential brand showcase comes from Start Licensing’s Ian Downes and the team at design body Mojo Nation.

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