IP

Meo Mio’s Paul von Mohr talks creativity, Pound Puppies and how to secure a “yes” in a “no” industry

We caught up with Paul to learn more about his history in the toy space, as well as find out his key piece of advice for inventors who are just starting out.

Wynne-Jones IP to tackle copycats with ‘Code of Conduct’ initiative at Toy and Game Design Conference

“We wanted to help the industry create a Code of Conduct that makes the issue fairer and more transparent, and thereby brings good to the industry as a whole,” said Wynne-Jones IP’s Victor Caddy.

Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”

New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.

Mattel looks to “recapture the momentum” around American Girl with appointment of Jamie Cygielman

Cygielman joins as senior vice president and general manager of American Girl.

Mojo Nation dates Brands Untapped – a new experiential event for the licensing space – for March 2021

Two-day experiential brand showcase comes from Start Licensing’s Ian Downes and the team at design body Mojo Nation.

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