Jazwares

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.

“The team and I are energised by the success of last year’s event and looking forward to new partnerships that will continue Jazwares’ explosive growth!” said David Winter, Senior Director at BlueJ, Jazwares’ Blue Sky Design and Development division.

David Winter, Head of New Product Acquisition and Inventor Relations at Jazwares, discusses the collaborative nature of how his team works with inventors.

Lauren and Brian tell us about their route into IR – and what they’re currently looking for from inventors.

In this newly created role prioritising brand and growth strategies, Padawer will be responsible for the company’s global brand building, design, marketing and communications across all business units.

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.