LEGO marks 20 years of LEGO Star Wars with special edition sets
“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.
Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).
Nominations now open for the Play Creators Awards 2019
Categories include R&D Team of the Year, Design Agency of the Year and Toy Designer of the Year.
LEGO Hidden Side to “break the mould” of AR play experiences
“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.
Voice activation to become kids’ preferred operating system this year, predicts Kids Insights
“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.
Playing together makes families happier, closer and less stressed, states LEGO’s Play Well Report
New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.
Designed for play
A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.