LEGO Group

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.

“The collaboration with Evolve is just another example of how we partner with leaders in technology to inspire and develop new thinking,” said LEGO COO Carsten Rasmussen.

During the first half of the year, the top-performing themes were LEGO Technic, LEGO Ninjago, LEGO Creator and LEGO Classic.

“We wish to deal with the challenge that some parents might have with the wonderful mess that play creates,” said LEGO.

“We have added complexity into the organisation which now in turn makes it harder for us to grow further. As a result, we have now pressed the reset-button for the entire Group,” said LEGO Group Chairman, Jørgen Vig Knudstorp.

Matthew Ashton, Vice President of Design at the LEGO Group and head judge on Channel 4’s new LEGO Masters show, reveals what a typical day looks like within the belly of the world’s biggest toy firm.