Maarten Weck

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.