“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.
“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.
“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.
“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection
Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.
Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.