Mattel

Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

Mattel celebrates 75 years of design with new Mattel Creations platform

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

Richard C. Levy and Ronald O. Weingartner: So… You Want to Be a Game Inventor?

Asked to give ten top tips to new toy-and-game inventors, Richard C. Levy and Ronald O. Weingartner went one better… Here, they offer not only their tips but also invaluable advice that shapes their thinking.

Argos details its top 12 toys for Christmas 2020

“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.

PlayMonster welcomes Tim Kilpin as president

“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.

MAD Toy Design Inc’s Jeremy Madl on how the designer toy scene is influencing mass market lines

We caught up with Jeremy to learn more about his approach to design, and why he feels the toy designer scene has had a huge influence on the mass market toy space in recent years.

Net sales drop but UNO, Pictionary and Hot Wheels enjoy growth in Mattel’s Q1 2020 results

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

Mattel debuts new Star Wars x Barbie collection

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

Mattel launches Fisher-Price #ThankYouHeroes action figures to raise money for #FirstRespondersFirst

“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.

Mattel’s design teams producing face masks from Barbie and Fisher-Price fabric

“We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession,” said Mattel president Richard Dickson.

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