Mattel

Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

Mattel teams up with JJ Abrams to launch Bad Robot premium action figure

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

Pictionary game show to get month-long try-out on Fox

“We’re sure a lot of families got much better at Pictionary over the last 15 months, so we think the timing is perfect for a fun, innovative TV version,” said Frank Cicha, EVP Programming at Fox Television Stations.

Mattel debuts Masters of the Universe Masterverse toys

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

Mattel celebrates 35 years of American Girl with new anniversary range, book and album

“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.

Mattel signs as global toy partner for Karma’s World

Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.

Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set

The game’s artwork is inspired by Vivetta’s style and love for animals.

Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.

Mattel celebrates Ken’s 60th anniversary with Berluti collaboration

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

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