Mattel

Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs

“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.

Mattel welcomes Glenn Abell as Senior Vice President, MEGA and Global Head of Construction category

“MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals,” said Richard Dickson, Mattel’s President and Chief Operating Officer.

Mattel teams with Rue des Mille for Barbie jewellery collection

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.

Mattel teams with Nike for UNO footwear and apparel

The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

Gremlins 2: The New Batch gets the Monster High treatment in latest Skullector launch

Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.

Mattel celebrates 100 years of Gucci with Hot Wheels collaboration

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

Mattel teams with Japanese streetwear brand BAPE on limited-edition UNO deck

BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.

Mattel brings back Street Sharks with limited edition figures

“They’re terrific characters with a great story to tell, and I think new fans will be excited to spend some time in their world,” said designer Bill Benecke.

Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

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