Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh

Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.

Mattel to bring back Barney in 2024

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

Mattel brings Magic 8 Ball into games with Magical Encounters

The co-op game sees players try and save a kingdom from a rampaging dragon, with the Magic 8 Ball providing both help and setbacks.

Mattel debuts Chelsea doll with Scoliosis

“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.

Mattel debuts Disney Princess and Frozen collections

The ranges include reveal innovations, castles, dolls, vehicles and hair play.

Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Mattel marks 40 years of E.T. The Extra-Terrestrial with collectable plush

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Jean-Louis Sabaji to debut Barbie fashion collection at Arab Fashion Week 2022

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

Rubies to debut Monster High costumes in 2023

“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.

How do you keep the Barbie brand fresh? Mattel’s Kenna O’Brien discusses staying creative

Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.

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