Mattel

Top Gun toys and games on the way from Mattel

“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages,” said Mattel’s Janet Hsu.

Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

Mattel looks to “recapture the momentum” around American Girl with appointment of Jamie Cygielman

Cygielman joins as senior vice president and general manager of American Girl.

Mattel to launch new toy lines for Pixar’s upcoming slate and past classics

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.

Mitchel Wu on celebrating great toy design through photography

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

MGA scoops Toy of the Year award for L.O.L Surprise

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

Mattel sees net sales rise 4% in North America in Q3 2018

In the international segment, Q3 net sales decreased by 18%.

Mattel debuts Doctor Who Barbie

“Given Barbie’s celebration of women who have made history, as well as iconic characters from some of the best loved movies and shows, we felt it was a great opportunity to work with Mattel to create a doll based on the Thirteenth Doctor,” said BBC Studios.

Mattel’s Kim Culmone on how the ever-evolving voice of the consumer fuels innovation for Barbie

We caught up with Culmone to learn more about her history in the design space, what steers the design direction of the Barbie brand and what makes the toy icon such a rich space for a designer to work in.

Mattel to cut 2,200 jobs following Q2 drop in sales

“We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, chairman and CEO of Mattel.

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