The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.
“Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a year-long celebration of the brand’s past, present and future,” said Mattel’s Ray Adler.
Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.
“UNO can be such an emotional game, I thought it would be fun to create cards that could speak for themselves and elicit even more of a response from the players than they already are,” said Abney.
With lots of buzz around the firm’s recent real-time co-op game, Last Defense, we caught up with Deirdre to find out more about the power of collaboration, the best way to translate brands into play experiences and the game that set her on the path into this industry.
“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.
The two mark the first launches from Mattel’s new Skullector range of dolls based on celebrities and classic horror movie characters.
“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.
The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.
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