Mattel’s President and COO Richard Dickson will discuss Barbie’s fashion legacy to date, and also look ahead at the brand’s bright future in this sector.
“The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.
“This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive,” said Ray Adler, Global Head of Games at Mattel.
Mattel’s Kim Culmone on why the inventor community remains an essential element of Barbie’s ongoing success
Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.
“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.
“Our collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the Trolls to life,” said Joe Lawandus, Senior Vice President and General Manager of Global Toys and Hardlines at Universal Brand Development.
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.