Mattel

Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

The co-op game sees players try and save a kingdom from a rampaging dragon, with the Magic 8 Ball providing both help and setbacks.

“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.

The ranges include reveal innovations, castles, dolls, vehicles and hair play.

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.

Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.