Melissa & Doug
“What excites us so much about Melissa & Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability,” said Max Rangel, Spin Master’s Global President and CEO.
“Innovation relies on bringing fresh voices into our community”: Lee Allentuck on inventors, inspiration and the importance of connecting people
Industry stalwart Lee Allentuck discusses his inventor relations role with clients like Melissa & Doug and Blue Marble.
Sofia Dumery, SVP of Design at Melissa & Doug, discusses how inventors can innovate in the pretend play space.
“We can’t wait to see what 2023 delivers and how we can partner with the inventor community to bring long-lasting, sustainable toys to the industry,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.
“As we expand the role of inventors in our product development process, we are excited to partner with Mojo Nation to reach this international base of talented thinkers,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.
Melissa & Doug looks to engage the inventor community around pretend play, arts & crafts and developmental toys
“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.
We dive into Melissa & Doug’s approach to design, how the company works with inventors and what goes into its brand collaborations with IP like Paw Patrol.
Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.