Melissa & Doug

Sofia Dumery, SVP of Design at Melissa & Doug, discusses how inventors can innovate in the pretend play space.

“We can’t wait to see what 2023 delivers and how we can partner with the inventor community to bring long-lasting, sustainable toys to the industry,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.

Sofia Dumery explores product design at the market-leading Melissa & Doug

“As we expand the role of inventors in our product development process, we are excited to partner with Mojo Nation to reach this international base of talented thinkers,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.

“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.

We dive into Melissa & Doug’s approach to design, how the company works with inventors and what goes into its brand collaborations with IP like Paw Patrol.

Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.