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Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

The launch falls in line with broader sustainability commitments by McDonald’s in the UK.

“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.

“We feel lucky to have the opportunity to work with Brian Volk Weiss and his incredible team at The Nacelle Company on helping to identify some classic toy lines for television, film and streamers,” said MLGPC founder and CEO Michael Goodman.

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.

We caught up with Jeremy to learn more about his approach to design, and why he feels the toy designer scene has had a huge influence on the mass market toy space in recent years.

We caught up with Goodman to learn more about what caught his eye with Fugglers, and learn the one thing he looks for when considering representing a concept.

We caught up with Ramsden to learn more about how he approaches design at LEGO, and what went into bringing the world of Stranger Things to life in bricks.

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).