Peppa Pig

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.