Richard Heayes

Immersion excursion

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

Twenty-eight is the new eight

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

The story behind Sceno

Heayes Design’s Richard Heayes talks us through the inspiration behind Sceno, his new line of themed panels that bring bricks to life.

Richard Heayes on the launch of his new invention studio, PlayLenz

We caught up with Heayes to find out why he feels just as creative now as when he first started out 25 years ago.

The Crit

Heayes Design’s Richard Heayes takes a look at the single biggest issue most new inventors face: handling criticism.

Design your future in toys

Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.

The business of toy design

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.

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