Richard Heayes

Chasing, ghosting and feedback: Inventors discuss post-pitch follow up

How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.

Rubik’s Capture co-inventor Richard Heayes discusses developing, pitching and tweaking the idea

Prolific inventor Richard Heayes on presenting ideas at the last Rubik’s Inventor Challenge Day.

Why design? Industry figures tell us what set them on the path to design

A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.

Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

What is the Future of…?

PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat

Talking Games: Will Wordle’s popularity have a knock-on effect in the board game space? And what’s key to creating great word games?

We asked industry figures for their thoughts on the success of Wordle and find out if its popularity could impact the board game space.

WATCH: Brands & Board Games

The session is chaired by Heayes Design’s Richard Heayes and welcomes Omari Akil (Game Design and Co-Founder of Colorway Game Labs), Deirdre Cross (VP at Funko Games) and Erica Bouyouris (Staff Designer at Spin Master).

Talking Games: Should more tabletop designers look to create mass market games?

Exploring the differences between the two sectors are games designers Scott Rogers and Brett J Gilbert, as well as PlayMonster’s Adam Hocherman and Heayes Design’s Richard Heayes.

License to thrill: How to make brands soar in toys and games

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

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