Robert Best
Robert Best – VP of Barbie Product Design at Mattel – on working with inventors and keeping the brand fresh
Mattel’s Robert Best on the advice he’d give inventors looking to create concepts for Barbie.
Mattel celebrates Ken’s 60th anniversary with Berluti collaboration
Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.
Popular Articles
Mattel debuts collaborative way to play Scrabble in Scrabble Together
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’
Stranger Things to get the Squishmallows treatment
Tristam Rossin, James Emmerson and Adam Hocherman launch new studio, Wayfarer Games
Upcoming Events
-
- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
