We caught up with Steve to find out more about how he first entered the toy industry – and dive into some of the biggest industry evolutions to have hit the inventing space over the past three decades.
“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats
We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.
“We endeavour to make each gram of plastic earn its right to exist”: Designers talk eco-friendly toys
With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.
Grand Designs: Fuse London, Seven Towns and Triclops talk innovation, industry shifts and 2017 highlights
We caught up with figures from Fuse London, Seven Towns and Triclops Studio to find out about recent success and how they assess creativity in the sector at present.
Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.