Steve Perrin

“There needs to be a code of conduct”: Toy and game designers on the role retail can play in curbing copycats

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

“We endeavour to make each gram of plastic earn its right to exist”: Designers talk eco-friendly toys

With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.

Seven Towns on 50 years of inventing

Steve Perrin, Senior VP and Production at design agency Seven Towns, gives us his perspective on the ever changing landscape of the toy and game industry.

Grand Designs: Fuse London, Seven Towns and Triclops talk innovation, industry shifts and 2017 highlights

We caught up with figures from Fuse London, Seven Towns and Triclops Studio to find out about recent success and how they assess creativity in the sector at present.

How we fuel creativity at Seven Towns

Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.