Steve Reece

The formula for successful toy and game inventing

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

Steve Reece looks at why professional toy and game inventors are so important for the toy industry

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

Steve Reece and Matt Knott on the launch of their new toy-centric content creation company, Playwatch Films

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

Rejection, challenges and retail

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

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