TOMY

“It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation,” said Mark Carson, President and co-founder of Fat Brain Toys.

Screwball Scramble is a mono, manic, marble-moving game that first hit shelves in 1979. Forty years on, the TOMY team launches a sequel that’s also an equal! We climb the tilting walkway of curiosity to find out more…

What can you do to give your toy or board game the best chance of success in a pitch? How do inventor relations execs nail their pitches to buyers? And which ‘P’ is most important: the person, the product or the pitch itself? All this and more is discussed in this ‘Perfect Pitch’ panel session.

The session will go out in a special daily Mojo Nation newsletter during the first week of September.

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

“We are thrilled to be able to offer this event to support brands during this difficult time, while further highlighting the importance of play,” said Dr Amanda Gummer, Founder and CEO of Good Play Guide.

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.