Toy Fair

The show returns to Olympia London from January 24th to 26th 2023.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president and CEO of The Toy Association.

“We are thrilled to announce Toy Fair New York’s return to its usual timeframe and to highlight the opportunities the new state-of-the-art Javits Center will bring with it,” said Marian Bossard, executive vice president of global market events at The Toy Association.

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years,” read a statement from the BTHA.

“We have been presented with a window in the opening days of May and we are willing, ready, and able to put resources toward the show and any other projects that will continue to help members grow their businesses,” said Toy Association President and CEO Steve Pasierb.

“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.

Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.