Toy Fair

Toy Design: It’s Not Just Child’s Play

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

New York Toy Fair no longer taking place this year

“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president and CEO of The Toy Association.

The Toy Association dates New York Toy Fair 2022

“We are thrilled to announce Toy Fair New York’s return to its usual timeframe and to highlight the opportunities the new state-of-the-art Javits Center will bring with it,” said Marian Bossard, executive vice president of global market events at The Toy Association.

London Toy Fair 2021 cancelled

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years,” read a statement from the BTHA.

New York Toy Fair 2021 moves to May

“We have been presented with a window in the opening days of May and we are willing, ready, and able to put resources toward the show and any other projects that will continue to help members grow their businesses,” said Toy Association President and CEO Steve Pasierb.

Fat Brain Toys details Kidventor Contest finalists

“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.

Spielwarenmesse 2021 to feature wider aisles, face masks and no stand parties as part of Covid-19 safety measures

Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.

Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

Three things I learned from London Toy Fair 2020

Having wandered the aisles of Toy Fair, Gamely’s Hazel Reynolds shares her three stand-out thoughts from her time at the show.

Come and say hello at Toy Fair!

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

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