Having wandered the aisles of Toy Fair, Gamely’s Hazel Reynolds shares her three stand-out thoughts from her time at the show.
The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.
“It’s integral that, as an industry, we do all we can do to encourage a fresh wave of product design talent to choose the toy and game space as a career destination,” said Billy Langsworthy, co-founder of Mojo Nation.
“We are delighted to support the Design Champions category again this year,” said Andrew Kingham, Managing Director, Global Product for The Marketing Store.
“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.
The Mojo Nation 100 2020 Edition launches at UK Toy Fair, as well as having a presence at the UK Inventors’ Dinner, Spielwarenmesse and US Toy Fair.
We caught up with TOMY’s senior concept and design manager, Chris Huisman, to learn more about the design process behind Ritzy Rollerz, and why “the sky’s the limit” when it comes to the brand’s future.
This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.
Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.
Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy
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