Toy

“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.

With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.

Founded in late 2018, Pressure Games aims to create toys that merge technology with traditional play themes.

“This was an incredible opportunity for students as it allowed them to understand and learn from the inner workings of a world-renowned, leading-edge organisation in the field of toy invention,” said Lorena Escandon, academic coordinator and instructor of the toy invention course series.

We caught up with Galactic Sneeze to find out where the ideas for their new range of games came, and how many classes of goat yoga it took for Sara and Bryan to nail the trend’s transition into party games.

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” said Pete Henseler, president of TOMY International.

“We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey,” said Hasbro’s John Frascotti.

“We expect our competitors to respect Spin Master’s intellectual property and will take forceful steps if we believe our rights are being infringed,” said Ben Gadbois, Spin Master’s Global President and COO.

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.