Trina McFarland

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Our top ten most read articles of 2019

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

TinkerTini debuts the TinkerList; a comprehensive online database of inventor items

The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.

TinkerTini’s Trina McFarland on a career in the frontline of the toy industry: Inventor Relations

We caught up with McFarland to find out more about her approach to Inventor Relations and how she assesses the state of creativity in the industry at present.

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