Beyond the Pitch: Trina McFarland reveals her thoughts on the importance of Inventor Relations
TinkerTini’s Trina McFarland on why good Inventor Relations is more important than a great pitch.
Looms and Quilts
TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.
The Toy Coach teams up with TinkerTini to provide pitching opportunities to Toy Creators Academy graduates
“TinkerTini can’t wait to step-in and help Toy Creators Academy graduates take their concepts to the finish line,” said Trina McFarland, Owner and General Manager of TinkerTini.
Watch: Life as a Solo Inventor
This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.
Watch: A Universal Approach to Toy Invention
This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.
Go, Making Things, Creating Unique Toys and TinkerTini to discuss life as solo inventors at Play Creators Conference 2020
The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.
The emotional roots of “Not Invented Here Syndrome”
Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it
Our top ten most read articles of 2019
Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.
TinkerTini debuts the TinkerList; a comprehensive online database of inventor items
The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.
TinkerTini’s Trina McFarland on a career in the frontline of the toy industry: Inventor Relations
We caught up with McFarland to find out more about her approach to Inventor Relations and how she assesses the state of creativity in the industry at present.