Posted on 15th March 2019
By Billy Langsworthy

TechUp, a firm dedicated to highlighting the future of play, are showcasing a range of innovations in the toy and game space at SXSW Gaming, taking place in Austin, Texas this weekend.
Products that visitors to SXSW Gaming can get to grips with include Mattel’s TechMods (ahead of its launch on Indiegogo in April), Draw & Code’s SwapBots, X2 Games’ voice-controlled murder mystery board game St Noire, Reach Robotics’ MekaMon and WowWee’s Untamed Mad Lab collection.
“With connected play on track to increase nearly 200% in less than four years, combined with the exponential growth across augmented reality, voice and robotics, we will see more connected ways for kids and families to play, learn and genuinely have fun together,” said TechUp’s Valerie Vacante.
For more on SXSW Gaming’s line-up of exhibitions, esports tournaments, hands-on play, panels and more, head to: https://gaming.sxsw.com.
More Recent News
“I am delighted to join Wynne-Jones IP, a firm that has a solid reputation and a commitment to excellence, collaboration and innovation,” said Danielle.
“In order to practically support the industry to begin their journey to a more sustainable and circular way of working, we want to offer some practical support and a platform to exchange experiences,” said Emile Kalis, Head of SGN.
The Sunshine Makeover range features colour change transformations powered by daylight.
“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend,” said ZAG Founder and CEO Jeremy Zag.
“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.
“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.