Wizarding World Digital teams with Wonderbly on Keys and Curios interactive journal

Wizarding World Digital, a joint venture between Pottermore Ltd and Warner Bros, has partnered with Wonderbly to launch a new personalised journal called Keys and Curios.

The journal forms part of the welcome gift that Harry Potter fans receive when they subscribe to ‘Wizarding World Gold’ – a new annual paid subscription that bolsters the Official Harry Potter Fan Club experience with early access, exclusive products, and enhanced experiences.

The Keys and Curios journal incorporates a fan’s name, house traits and more to take them on a unique journey through the wizarding year.

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

“Through imagination, creativity, and technology we were able to create a truly magical journal, that is not only unique to every fan but will delight them with new interactive features such as our Enchanted keys unlocks. The team at Wonderbly were fantastic in helping to deliver this innovative experience that can be enjoyed time and time again.”

Asi Sharabi, CEO of Wonderbly, added: “As real innovators, we could not ask for a better-suited partner than Wizarding World Digital. They came to us with an exciting vision for a type of publishing product that had never been done before. It’s been an absolute pleasure to collaborate with them and bring to life this beautiful journal, for millions of Harry Potter fans around the world.”

—–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.

Next month’s Board Game Club to put sustainability in the spotlight with Products of Change

“We’re so looking forward to returning to Century Club for our first Board Game Club night of the year,” said Mary Bobroff, Joint Head of Consumer Campaigns at Playtime PR.

Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price

“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.

Moose debuts Bluey figures inspired by ‘The Sign’

The ‘Wedding Time’ set comes with figures of Bluey & Bingo dressed as flower girls, as well as Uncle Rad and Frisky.