Wizarding World Digital, a joint venture between Pottermore Ltd and Warner Bros, has partnered with Wonderbly to launch a new personalised journal called Keys and Curios.
The journal forms part of the welcome gift that Harry Potter fans receive when they subscribe to ‘Wizarding World Gold’ – a new annual paid subscription that bolsters the Official Harry Potter Fan Club experience with early access, exclusive products, and enhanced experiences.
The Keys and Curios journal incorporates a fan’s name, house traits and more to take them on a unique journey through the wizarding year.
“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.
“Through imagination, creativity, and technology we were able to create a truly magical journal, that is not only unique to every fan but will delight them with new interactive features such as our Enchanted keys unlocks. The team at Wonderbly were fantastic in helping to deliver this innovative experience that can be enjoyed time and time again.”
Asi Sharabi, CEO of Wonderbly, added: “As real innovators, we could not ask for a better-suited partner than Wizarding World Digital. They came to us with an exciting vision for a type of publishing product that had never been done before. It’s been an absolute pleasure to collaborate with them and bring to life this beautiful journal, for millions of Harry Potter fans around the world.”
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