Ravensburger details influencer initiatives for Disney Lorcana
“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.
See Jane Fun’s Jane Bredemus on creating crafts designed for play, not display
Inventor Jane Bredemus talks putty products, Sticker Stackers and her kid-centric approach to design.
BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025
The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).
Nominations now open for the 2025 I.D.I.O.T. Award
The prestigious award – which stands for International Designer and Inventor of Toys – is given out at the annual UK Toy Inventors’ Dinner.
In this one-off republication of a 2002 article, Thom and Hilary Sewell talk to I.D.I.O.T. winner David Fear
David Fear talks to 12S magazine about his amazing work on Sindy. With thanks to Hilary Sewell.
Hasbro launches AI-powered Game Finder tool
Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.
Surge Brands named global licensing agent for Crazy Aaron’s
“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.
Hasbro’s Evan Brooks takes us inside the design process on TRANSFORMERS – and reveals his most underrated creation!
Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.
Moodles creator Joanna Paul and LoCoco Licensing’s Peter LoCoco on building the brand beyond toys
“It has an incredible opportunity; it’s about finding the people who believe in it”: Joanna Paul and Peter LoCoco on the Moodles story so far.
The Rubik’s Cube at 50: Ernö Rubik tells Pete Jenkinson how the iconic puzzle came to be
“I don’t like the word invention” Ernö Rubik reveals how he discovered the eponymous Cube 50 years ago…