Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Deej Johnson on the power of keeping notebooks… And one huge mistake to avoid

Why keeping notebooks is widely recognised as one of the most powerful techniques of all…

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Asmodee’s Kelli Schmitz on what she looks for in a party game

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.

The Insights Family welcomes Jack Day as Global Strategic Account Director

“I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth,” said Day.

Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

Oink Games readies Disney versions of Order Overload and Maskmen

Toy Story: Toy Overload – designed by Jun Sasaki – is a new version of Oink’s popular co-operative memory game, Order Overload.

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