We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

“Our best ideas are ahead of us…” Hazel Reynolds on selling well, doing good and relentless optimism.

“It sold out within three and a half weeks!” Barry Hughes – MD at Golden Bear – talks us through the Soccer Bot success story.

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

How Golden Bear is finding ideas, building its range and keeping things simple…

“The Play Creators Festival provides the opportunity to meet the very best minds in the industry – and has provided us the ability to secure amazing innovation over the Mojo Pitch days in previous years,” said Alpesh Patel, VP of Global Toy Design at TOMY.

“We’re super excited to get stuck in at Mojo Pitch and see all the latest and greatest game ideas,” said James Vaughan, Head of Game Development at Big Potato Games.

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

“As an inventor relations executive, Mojo Nation’s Play Creators Festival is always the highlight of my year,” said Erik Quam VP New Product and Business Development.