The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

Jazwares’ Michael Rinzler on building the Yankees of inventor relations

Michael Rinzler – Executive VP and Partner at Jazwares – talks us through building the Yankees of Inventor Relations and why inventors are vital to the firm’s plans moving forward.

Covid-19, E-Commerce and the Toy Industry

No one quite imagined 2020 to be the year it has been. Si digital’s Steven Piper looks at why it’s important to recognise the cultural shift that’s taken place and identify new opportunities.

Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

While the branding will change, Hasbro will still sell Mr Potato Head and Mrs Potato Head.

Jazwares debuts GlamCrush collectibles inspired by make-up crushing trend

“Inspired by the beauty trends taking over social media like makeovers and make-up crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style,” said Jazwares’ Laura Zebersky.

Hasbro extends Fortnite deal to cover action figures, vehicles and role-play gear

“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.

Bubblegum Stuff’s Courtney Wood talks gifts, games and trend-spotting

We caught up with Courtney to learn more about the origins of the company and find out about why its new range of games marks something of an evolution for the firm.

“Invention is the lifeblood of the industry”: Hasbro’s Jared Wade on why inventors remain crucial to the company’s ongoing success

We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.

Creative technologist Jude Pullen on LEGO, lockdown and why consistent creative success needs grit

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

2021: The Year to Go Green

Products of Change’s Helena Mansell-Stopher looks back at how the events of 2020 put a spotlight on sustainability… And why she believes 2021 will be the year of fruitful collaboration and positive change when it comes to issues around eco-friendliness and toys.

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