“Playmobil is a natural fit for our one stop shop offer,” said Niraj Virji, Head of Buying at WHSmith.

Taking place on Friday February 5th 2027, the event will once again see game designers present their concepts to publishers at Spielwarenmesse.

“The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community,” said Greg Ahearn, President & CEO of The Toy Association.

The game sees players try to follow Buzz Lightyear’s commands as he tells them to bop his head, twist his arm, or pull his feet in different combinations.

In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.

“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.

“The goal with Moodbox Games is to create experiences that instantly bring energy, laughter, and connection to the table,” said Kelli Schmitz, Head of Moodbox Games.

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.