Is your brand ready for Licensing Expo?
In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.
This year’s event will take place live on Tuesday, September 6th at the Union Ale House within London’s Twickenham Stadium.
“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.
“Having seen the first ideas for the books, I’m absolutely sure that fans of both gaming brands will love them,” said Alexander Thieme, Licensing Manager at Asmodee Entertainment.
The figure is housed within a copy of Dr Ian Malcolm’s book, God Creates Dinosaurs.
The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.
Designers Jude Pullen and Mark Greenbaum discuss sustainability, creativity and why the Mojo Pitch is worth a punt!
TinkerTini’s Trina McFarland on why good Inventor Relations is more important than a great pitch.
“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.
The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.
“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation,” said Butcher.