David Strang, founder of Wicked Vision, on pitching, being pitched… And 21 years in the business

Wicked Vision’s David Strang tells us about the company’s originality, innovation, ambition… And mission!

Emma Holmes joins Chronicle Books as Head of Brand for Ridley’s Games

Holmes was previously a Creative Director at Wild + Wolf, the former home of Ridley’s Games prior to Chronicle’s acquisition of the brand.

LEGO bolsters Super Mario range with addition of LEGO Luigi

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.

What happens if I push that?

Timberkits Director Sarah Reast looks at why children remain fascinated by mechanisms – and how parents and toy firms have a role in helping to foster that natural curiosity and inventiveness.

Mattel Films teams with Vin Diesel for Rock ‘Em Sock ‘Em Robots movie

“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.

Disney embraces plastic-free packaging for its classic dolls collection

The move forms part of Disney’s broader commitment to environmental stewardship.

License to thrill: How to make brands soar in toys and games

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

Educational Insights’ Heather Weeks on inventors, creativity and misconceptions about educational toys

Heather Weeks, Senior Director of Product Development at Educational Insights, tells us about the firm’s kid-first approach to design, and why she loves to work with inventors.

Hasbro teams with Star Editions to launch online Monopoly store

The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.

Wildbrain CPLG looks to bring mobile game Brawl Stars into toys

“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.

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