2020 Toy of the Year finalists unveiled

The Toy Association has unveiled the 114 toy and game finalists for the 2020 Toy of the Year (TOTY) Awards.

Between now and January 5th 2020, you can visit www.ToyAwards.org to vote for your top pick in each of the 16 categories.

“From an extraordinary field of nominees carefully reviewed by expert judges, this year’s TOTY finalists truly represent our members’ ability to bring fun, laughter, discovery, and learning to kids across America and around the world,” said Steve Pasierb, president and CEO of The Toy Association.

“We are proud to unveil these playthings in advance of the holiday season and celebrate the toy community’s enduring ability to inspire generations of play. Everyone is encouraged to cast their votes at ToyAwards.org and help decide the winners!”

The finalists were selected from 633 nominees submitted by 236 companies, and 18 judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in categories relevant to their areas of expertise. The judges then participated in a discussion to determine the finalists in each category, considering each product’s creativity, design, play value, and marketing.

Winners in each category, as well as the coveted overall Toy of the Year winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala on Friday, February 21, 2020 at the Ziegfeld Ballroom in New York City.

The full list of nominees are:

ACTION FIGURE OF THE YEAR
Toys that represent a person or fictional character intended for active, imaginative and narrative-based play

Bakugan Dragonoid Maximus Transforming Figure by Spin Master
Disney Pixar Toy Story Basic Figures by Mattel, Inc.
Heroes of Goo Jit Zu by Moose Toys
Jurassic World Destroy ‘N Devour™ Indominus Rex by Mattel, Inc.
Marvel Legends Series by Hasbro, Inc.
My Hero Academia Katsuki Bakugo Action Figure by McFarlane Toys
Power Rangers Beast Morphers Beast-X Ultrazord Figure by Hasbro, Inc.

COLLECTIBLE OF THE YEAR
Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Blume by Skyrocket Toys
Hairdorables Dolls Series 3 by Just Play
L.O.L. Surprise! Winter Disco Series by MGA Entertainment
Lucky Fortune by WowWee
My Singing Monsters Collectible Musical Figures by PlayMonster
Pulp Heroes Snap Bots by Far Out Toys
Shopkins Real Littles Lil’ Shopper Pack by Moose Toys

CONSTRUCTION TOY OF THE YEAR
Toys that include building as the primary play pattern

Erector by Meccano, Inventor Set, Intro to Robotics by Spin Master
Fisher-Price® Wonder Makers™ design system Build Around Town™ Starter Kit by Mattel, Inc.
LeapBuilders® ABC Smart House™ by LeapFrog
LEGO® CITY Deep Space Rocket and Launch Control by LEGO Systems, Inc.
LEGO® MARVEL Iron Man Hall of Armor by LEGO Systems, Inc.
My Robotic Pet – Tumbling Hedgehog by Thames & Kosmos
VEX Catapult 2.0 by HEXBUG

CREATIVE TOY OF THE YEAR
Toys that allow kids to build and/or make items that are unique to them

Blinger by Wicked Cool Toys
Cool Maker GO GLAM Nail Stamper by Spin Master
Crayola Glitter Dots by Crayola
littleBits Electronic Music Inventor Kit by Sphero
smART Pixelator™ by Flycatcher Inc.
Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks
Y’Art® Craft Kit by Kahootz

DOLL OF THE YEAR
Toys that include baby, toddler, and fashion dolls

Ballerina Dreamer Dancing Ballerina by Hunter Products USA LLC
Candylocks Basic Doll by Spin Master
Creatable World by Mattel, Inc.
Cry Babies – Kristal Gets Sick & Feels Better by IMC Toys
Disney Frozen 2: “Into the Unknown” Elsa Doll by JAKKS Pacific
Disney Princess Ralph Breaks the Internet – Comfy Princess Assortment by Hasbro, Inc.
L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment

GAME OF THE YEAR
For families and children’s (ages 0-14) games including board, card, electronic or other physical game formats and puzzles, exclusive of video or app games

Funkoverse Strategy Game by Funko Games
Heist by Megableu USA
MS. MONOPOLY Board Game by Hasbro, Inc.
Orangutwang by PlayMonster
Pictionary Air by Mattel, Inc.
Ravensburger’s Disney Villainous: Evil Comes Prepared by Ravensburger
Throw Throw Burrito by Exploding Kittens
UNO Braille by Mattel, Inc.

INFANT/TODDLER TOY OF THE YEAR
Toys that are developed for ages 0-3 (0-18 months infant/18 months-3 years toddler)

Fisher-Price® Linkimals™ by Mattel, Inc.
InnyBin by Fat Brain Toy Co.
KidKraft World of Eric Carle Shape Activity Cube by KidKraft
LeapBuilders® 123 Fix-It Truck™ by LeapFrog
Mix & Match-a-Saurus™ by VTech®
Musical Lili Llama by The Manhattan Toy Company
Tinker Truck by Radio Flyer

INNOVATIVE TOY OF THE YEAR
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value

comicam® the Instant Comic Camera by Hangzhou Rulei Technology Co., Ltd
Harry Potter Invisibility Cloak by Wow! Stuff
Hot Wheels™ id Smart Track™ Kit by Mattel, Inc.
Hot Wheels™ TechMods by Mattel, Inc.
RockIt Twist™ by LeapFrog
Shashibo (The Shape Shifting Box) by Fun In Motion Toys
tori™ Explorer Pack by BANDAI NAMCO Entertainment America

LICENSE OF THE YEAR
Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property

Baby Shark by Pinkfong Barbie 60th Anniversary Program by Mattel, Inc.
JoJo Siwa by Nickelodeon
Marvel Avengers Endgame by Disney / Marvel Licensing
PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon
Pokémon by The Pokémon Company International
Ryan’s World by pocket.watch
Toy Story 4 by The Walt Disney Company

OUTDOOR TOY OF THE YEAR
Toys that are designed for outdoor play, including ride-ons

Crazy Cart® Shift™ by Razor USA
Create A Castle by Create A Castle
EzyRoller Drifter X by EzyRoller LLC
Globber GoUp COMFORT by Incredible Novelties
My Buddy Wheels by Yvolution USA, Inc.
Toilet Paper Blasters™ Sheet Storm™ by JAKKS Pacific
ZURU X-Shot Fast-Fill by ZURU

PLAYSET TOY OF THE YEAR
Toys that are designed to work together to enact some action or event, including characters and role play

Beyblade Burst Turbo Slingshock Cross Collision Battle Set by Hasbro, Inc.
Disney Frozen Ultimate Arendelle Castle Playset by Hasbro, Inc.
Hape Fire Station by Hape International Inc.
Hot Wheels® Colossal Crash™ Track Set by Mattel, Inc.
L.O.L. Surprise! Winter Disco Chalet by MGA Entertainment
PLAYMOBIL Mars Space Station by PLAYMOBIL
Timber Tots by Fat Brain Toy Co.

PLUSH OF THE YEAR
Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features

Cutetitos by Basic Fun!
Dolce Safari Adventure by Magformers/DOLCE
Little Live Scruff-A-Luvs Real Rescue Electronic Pet by Moose Toys
Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
Pomsies Lumies by Skyrocket Toys
Shimmer Stars by KD Group
ZURU Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU

PRESCHOOL TOY OF THE YEAR
Toys that are developed for ages 3-5

Demo Duke by Spin Master
Coding Critters by Learning Resources®
Kid Trax Rideamals Unicorn by Pacific Cycle
Kindi Kids by Moose Toys
Myla the Magical Unicorn™ by VTech®
Peppa Pig’s Magical Parade Floats by Jazwares
Wild Ones™ by Razor USA

SPECIALTY TOY OF THE YEAR
Toys that are distributed through independent retailers, i.e. neighborhood toy stores, and not sold at mass brick and mortar stores. Toys that are sold only online do not qualify

AirFort by AirFort
Hape Emergency Services Headquarters by Hape International Inc
LEGO® Ideas Central Perk by LEGO Systems, Inc.
LEGO® Stranger Things The Upside Down by LEGO Systems, Inc.
littleBits Space Rover Inventor Kit by Sphero
OombeeBall by Fat Brain Toy Co.
ThinkFun’s Thinking Putty Puzzle by ThinkFun, Inc.

STEM/STEAM TOY OF THE YEAR
Toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, and mathematics

Amazing Rescue 50Pc Set by Magformers
Artie 3000™ by Educational Insights®
Beaker Creatures Alien Experiment Lab by Learning Resources®
Crayola Color Chemistry Arctic Lab by Crayola
Gumball Machine Maker by Thames & Kosmos
LEGO® BOOST Star Wars™ Droid Commander by LEGO Systems, Inc.
Mech-5 Mechanical Coding Robot by Elenco

VEHICLE OF THE YEAR
Toy cars, trucks, trains and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons

Grrrumball by Alpha Group US
Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel, Inc.
L.O.L. Surprise! 2-in-1 Glamper by MGA Entertainment
Monster Jam Mega Grave Digger Remote Control Vehicle by Spin Master
PJ Masks PJ Seeker by Just Play
STAR WARS D-O Interactive Droid by Hasbro, Inc.
X-Power Dozer™ by JAKKS Pacific

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