Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

Fundamentally Children is rebranding as Dr Gummer’s Good Play Guide.

The rebrand is designed to streamline and align the business to its core and long-term objectives of child development expertise, quality assurance through independent reviews and brand support and experiential marketing.

Growth in the US is on the team’s agenda in 2020 and the company’s US team will be at CES in Vegas this week, where Dr Gummer is both a judge for the KAPi awards and moderating a panel on raising digital savvy kids.

Towards the end of the year, the Christmas Good Toy Guide will make its debut in the US.

The key team members in the US operation include Frances Cain, International Business Development; Nikki Jeffery, US Sales and Marketing and Morgan Russo, Child Development and Education Specialist.

The newly rebranded business will continue to produce the Good Toy Guide and Good App Guide for consumers and the expansion of the business into the US will make the endorsement even more valuable for companies who pass the independent accreditation.

“We wanted to make sure the brand fully embodies and clearly communicates our values and work so we’re delighted to announce the new name and branding as we move into the next exciting phase of growth,” said Dr Gummer.

Any companies interested in discussing the Good Play Guide’s plans for 2020 and US expansion should get in touch to book in a meeting for CES, London or New York Toy Fair by emailing [email protected].

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