TOMY acquires Fat Brain Toys

TOMY International, the subsidiary of TOMY responsible for North America, South America, Europe and Australia, has acquired Fat Brain Toys.

Fat Brain, located in Elkhorn, Nebraska, is a privately-held developer, marketer and seller of innovative, quality children’s toys, games and gifts.

“We are delighted to welcome Fat Brain to the TOMY family,” said Pete Henseler, president of TOMY.

“The Fat Brain team has done a fantastic job of developing wonderful toys and games that fit with the TOMY mission to “Make the World Smile.” Since its launch as a direct-to-consumer brand over 17 years ago, Fat Brain has continued to grow by staying focused on developing and selling innovative children toy and game products through a multi-channel distribution network, while always keeping consumers at the centre of everything they do.

“We look forward to working with the team at Fat Brain to continue to bring even more great Fat Brain-branded products to families around the world.”

Mark Carson, President and co-founder of Fat Brain Toys added: “It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation.

“We can’t wait to welcome a new wave of families to our unique toys and ‘Smarter Way to Play’.”

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